The FUQUETTE™ brand was designed to encourage you to make a bold move. To step outside of your comfort zone and do what you've always dreamed of doing.

In a lot of ways, that's exactly what we're doing. We don't have it all figured out yet and we're going to make mistakes along the way, but that's not going to stop us. FUQUETTE, let's jump in together.

fu·quette /ˈfʌkɪt/ (FUH-kit)

exclamation  INFORMAL 

  1. used to declare your independence, resistance, or zero-fucks stance on a matter.

“He was tired of sitting around on his ass waiting for something dope to come around, so he finally said, “Fuquette, I’m starting my own business.”

lifestyle · attitude

  1. a way of life all about following your passion, doing big things, not taking any shit, pushing past resistance, and never settling. It’s doing that scary exciting thing your gut is telling you to do.

fu·quette /fuˈkɛt/ (foo-KET)


  1. how you pronounce it when your mom asks, “What’s that word on your t-shirt?”

“Just tell her, “It’s a clothing brand, mom. You pronounce it like “Foo-ket”.”